Thursday, August 12, 2010

Level Green Exhibition in Germany by J. Mayer H. Architects



J. Mayer architects and Art+Com Berlin were commissioned to develop a permanent exhibition to highlight the topic of sustainability for the Autostadt in Wolfsburg, Germany. The exhibition Level Green encompasses approximately 1000 m2 and the project displays various aspects of the topic while creating an informative environment that addresses the visitor on multiple sensory levels. Similar to a continuous organism, the single elements of the exhibition are connected into one homogenous structure that houses all content and technical installations. The exhibition material argues for scientific research and the use of latest technological development as necessities for survival in the future.

The well known PET-sign was taken as a starting point from the 3d branched web was developed through a series of step by step manipulations which allows for the topic to be experienced on a spatial level. Vertical Elements define different areas within the exhibition without strictly separating them, allowing the visitor’s experience to be enhanced by the idea of playful discovery. The exhibition aims to promote scientific research and the use of modern technology as necessities for survival in the future. This point of view is represented as an atmospheric environment, in which physical and digital spaces complement each other, creating one common narrative.

The form is created with processed wood composite sheets (MDF) varying in thickness according to the structural and geometrical demands. The MDF is coated with an acrylic-based car paint which guarantees high usability while meeting strict environmental regulations. The information in the exhibit is displayed in different formats to evoke visitors’ interests and provide knowledge “on a more sensational level”. Touch sensitive surfaces provide in-depth explanations on different topics, while statistical data is arranged as “data sculptures or sample objects”. The information is seamlessly integrated into the vertical elements which define different areas within the space.



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